Summary - 1-Page Marketing Plan

  • Overview
  • Course Outline
  • Instructor

សៀវភៅ 1-Page Marketing Plan ជាសៀវភៅដែលល្អហើយទទួលបានការគាំទ្រពីសំណាក់អ្នកអានជាច្រើន។ សៀវភៅនេះនិយាយអំពីចំណុចល្អៗក្នុងការរៀបចំនិងធ្វើផែនការម៉ាឃីតធីងដែលខ្លី ខ្លឹម និងខ្លាំង។​​

នៅក្នុងមេរៀននេះខ្ញុំបានលើកយកចំណុចមួយចំនួនបន្ទាប់ពីខ្ញុំបានអានសៀវភៅនេះ ហើយយល់នូវខ្លឹមសារ បូករួមជាមួយនិងបទពិសោធន៍ផ្ទាល់ខ្លួននៅក្នុងវិស័យស្រាវជ្រាវទីផ្សារនិងប្រឹក្សាយោបល់ក៏ដូចជាដឹកនាំអាជីវកម្មផ្ទាល់ផងដែរ។​

ទោះបីជាមាតិការគោលគឺយកទៅតាមសៀវភៅ 1-Page Marketing Plan ក៏ប៉ុន្តែក៏មានចំនុចជាច្រើនខ្ញុំបាននិយាយទៅតាមបទពិសោធន៍ផ្ទាល់។​

Course Outline

  • Introduction
    11 min
  • Target Market Analysis
    10 min
  • Developing Marketing Key Message
    11 min
  • Media Planning
    14 min
  • Lead Capturing, Lead Nurturing, Lead Conversion
    11 min
  • Building Customer Service Excellence
    12 min
  • How to retain customers
    11 min
  • How to get more referrals
    12 min

Phoung Vuthy

Founder & Managing Director

Vuthy is one of the most experienced researchers in Cambodia. He provides clients with in-depth insights and strategies into the Cambodian market that are always found very useful.

He has more than 18 years experience in marketing and research in Cambodia. He started his market research career back in 2006. Before he moved to MRTS, he was a founding member and the country director of another research company in Cambodia for almost 8 years.

Vuthy gains his experience from his works with clients both local and international on a broad range of sectors including banking and finance, telecommunication, construction, health care, FMCG, agriculture and media.

Vuthy is also the founder of Market Research Club (MRC) which is an active community of market research and other marketing professionals. MRC is so far the only club that focuses on building young researchers and taking part in human resource development in Cambodia.

As an ESOMAR Member, Phoung Vuthy complies with the ICC/ESOMAR Code on Market and Social Research and ESOMAR World Research Guidelines.


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