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Market Research for Business

  • Overview
  • Course Outline
  • Instructor

ការស្រាវជ្រាវទីផ្សារគឺមុខងារមួយសំខាន់ក្នុងការផ្តល់ពត៌មានដល់អ្នកដឹកនាំអាជីវកម្មដើម្បីធ្វើការសម្រេចចិត្តផ្សេងៗទៅលើផែនការនិងដំណើរការទីផ្សារ។​ 

ចំណេះដឹងទាក់ទងនិងការស្រាវជ្រាវទីផ្សារគឺចាំបាច់សម្រាប់ម្ចាស់អាជីវកម្ម និងអ្នកដែលមានតួនាទីគ្រប់គ្រងទីផ្សាររឺម៉ាឃីតធីង។

ខ្ញុំបានធ្វើមេរៀននេះដោយស្រង់ចេញពីបទពិសោធន៍ផ្ទាល់ជាង១៥ឆ្នាំដែលខ្ញុំធ្វើការក្នុងវិស័យស្រាវជ្រាវទីផ្សារជាមួយក្រុមហ៊ុនជាច្រើនទាំងក្នុងនិងក្រៅប្រទេស។

វគ្គសិក្សានេះពិតជានិងផ្តល់ជាចំណេះដឹងដែលចេញពីបទពិសោធន៍ផ្ទាល់។

Course Outline

  • Introduction
    10 min
  • Chapter 01: Understand about Market Research
    24 min
  • Chapter 02: Market Research Process
    20 min
  • Chapter 03: Type of Research Projects
    17 min
  • Chapter 04: Management Problems, Research Objectives & Information
    26 min
  • Chapter 05: Research Design
    19 min
  • Chapter 06: Data Collection Method
    27 min
  • Chapter 07: Determine Research Sample Size
    21 min
  • Chapter 08: Research Sampling
    28 min
  • Chapter 09: Questionnaire Development
    36 min
  • Chapter 10: Report Preparation & Presentation
    28 min
  • Chapter 11: Developing a Research Plan
    14 min
instructor

Phoung Vuthy

Founder & Managing Director

Vuthy is one of the most experienced researchers in Cambodia. He provides clients with in-depth insights and strategies into the Cambodian market that are always found very useful.

He has more than 18 years experience in marketing and research in Cambodia. He started his market research career back in 2006. Before he moved to MRTS, he was a founding member and the country director of another research company in Cambodia for almost 8 years.

Vuthy gains his experience from his works with clients both local and international on a broad range of sectors including banking and finance, telecommunication, construction, health care, FMCG, agriculture and media.

Vuthy is also the founder of Market Research Club (MRC) which is an active community of market research and other marketing professionals. MRC is so far the only club that focuses on building young researchers and taking part in human resource development in Cambodia.

As an ESOMAR Member, Phoung Vuthy complies with the ICC/ESOMAR Code on Market and Social Research and ESOMAR World Research Guidelines.

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