Qualitative Research

  • Overview
  • Course Outline
  • Instructor

វិធីស្រាវជ្រាវមានពីររបៀបគឺ Quantitative Research និង Qualitative Research។ នៅក្នុងវគ្គនេះខ្ញុំបានលើកយកចំណុចជាច្រើនអំពីវិធីសាស្រ្តស្រាវជ្រាវបែប Qualitative Research។ 

គេប្រើ Qualitative Research សម្រាប់សិក្សាសុីជម្រៅដើម្បីស្វែងយល់អំពីការគិត​ ការយល់ឃើញ និងឥរិយាបថ ដែលនាំអោយមនុស្សម្នាក់ៗធ្វើអ្វីមួយដែលគេកំពុងធ្វើ។ លទ្ធផលចេញពីការសិក្សានេះជាទូទៅគឺគេយកទៅប្រើប្រាស់សម្រាប់បង្កើតផលិតផលថ្មី គំនិតផ្សព្វផ្សាយទីផ្សារ រឺអាជីវកម្មដើម្បីបំពេញចិត្តអតិថិជន។

Course Outline

  • Introduction
    6 min
  • Chapter 01: Understand about the Qualitative Research
    23 min
  • Chapter 02: The Difference Between Qualitative vs Qualitative Research
    20 min
  • Chapter 03: Qualitative Research Studies
    13 min
  • Chapter 04: Skills for a Qualitative Researcher
    9 min
  • Chapter 05: Developing Questionnaire/Discussion Guide
    27 min
  • Chapter 06: Data Collection Method in Qualitative Research
    14 min
  • Chapter 07: Sample Size & Sampling
    16 min
  • Chapter 08: Qualitative Research Report Writing
    17 min

Phoung Vuthy

Founder & Managing Director

Vuthy is one of the most experienced researchers in Cambodia. He provides clients with in-depth insights and strategies into the Cambodian market that are always found very useful.

He has more than 18 years experience in marketing and research in Cambodia. He started his market research career back in 2006. Before he moved to MRTS, he was a founding member and the country director of another research company in Cambodia for almost 8 years.

Vuthy gains his experience from his works with clients both local and international on a broad range of sectors including banking and finance, telecommunication, construction, health care, FMCG, agriculture and media.

Vuthy is also the founder of Market Research Club (MRC) which is an active community of market research and other marketing professionals. MRC is so far the only club that focuses on building young researchers and taking part in human resource development in Cambodia.

As an ESOMAR Member, Phoung Vuthy complies with the ICC/ESOMAR Code on Market and Social Research and ESOMAR World Research Guidelines.


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